Tag Archives: US Hispanics

Bilingual. Bicultural. A new project

OLYMPUS DIGITAL CAMERAThis is the beginning of a new project. As you may know, I have also a blog in Spanish, Periodista Hispano. Since I started blogging I tried to find a solution for this duality, and today I am trying the bilingual alternative. It is not about translating most of the time. Although both languages share the ground of Global Media they have different ears. I hope you will enjoy.

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Looking For The “Persona” In Your Audience

A while ago I read Optimize, a book by Lee Odden. Odden talks about the importance of not only defining your audience demographically, but psychographically, aka life style. What Odden calls a “Persona”. (His definition is more complete and really justifies reading his book, which I truly recommend).

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