Tag Archives: social media

4 things you are doing wrong in social media

I see some trends that make me wonder how social is social media. Old habits from the beginning of the social media era or the need for monetization, ROI and conversion have taken things a little bit out of proportion.

Here, some examples of what I see as not-so-social media:

1. Being just sales oriented

I buy online or at the store. Social media has space for ads, but a Facebook page or a Twitter account should offer more than that, something like an arena for fun content, relevant information and a community of people to interact with a brand. Content marketing is key to show your audience that you care about the same things they care. You care about them, you are involved in great causes.

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3 things that make blogging different

Just like archeologists brush the sand of a newly found fossil and the more they brush the more they can see the whole shape, after three years of blogging and reading posts I found what makes it so different to other types of writing for me. These are three core differences:

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How engagement changed my writing

photo credit: The Hamster Factor via photopin cc
photo credit: The Hamster Factor via photopin cc
“Engagement” is the new word for anyone who is in the field of communication. Wether it is Journalism, Marketing or Social Media, engagement is the new frontier, the new set of tricks you use to keep your audience loyal.

Engagement happens mainly through a social platform. It is about starting a conversation around an idea, rather than just communicating the idea. It is multidirectional communication.

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So You Think You Can Blog?

photo credit: Mike Licht, NotionsCapital.com via photopin cc
photo credit: Mike Licht, NotionsCapital.com via photopin cc
Most people love blogs because they are a very easy way to express yourself through what you are or what you love to do. We all are the media now and your voice can be heard out loud. But playing the game is like opening a pandora box. Here is some help for starters.

Blogging takes time, needs a purpose and will put you on the online media track:

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Stay-home moms, new media stars

Just when you thought you knew your audience turns out you didn’t.

New media are addictive and fast paced. The minute you focus on one thing other things pass you by. There is always that ackward moment when somebody tells you about new stuff on the web and you nod, smile, and think: “Wait… what?”.

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