I see some trends that make me wonder how social is social media. Old habits from the beginning of the social media era or the need for monetization, ROI and conversion have taken things a little bit out of proportion.
Here, some examples of what I see as not-so-social media:
1. Being just sales oriented
I buy online or at the store. Social media has space for ads, but a Facebook page or a Twitter account should offer more than that, something like an arena for fun content, relevant information and a community of people to interact with a brand. Content marketing is key to show your audience that you care about the same things they care. You care about them, you are involved in great causes.
Just like archeologists brush the sand of a newly found fossil and the more they brush the more they can see the whole shape, after three years of blogging and reading posts I found what makes it so different to other types of writing for me. These are three core differences:
“Engagement” is the new word for anyone who is in the field of communication. Wether it is Journalism, Marketing or Social Media, engagement is the new frontier, the new set of tricks you use to keep your audience loyal.
Engagement happens mainly through a social platform. It is about starting a conversation around an idea, rather than just communicating the idea. It is multidirectional communication.
Just when you thought you knew your audience turns out you didn’t.
New media are addictive and fast paced. The minute you focus on one thing other things pass you by. There is always that ackward moment when somebody tells you about new stuff on the web and you nod, smile, and think: “Wait… what?”.