One of the beauties of working online is being able to go back to your piece of content and correct, change, improve it as many times as you want. And do it in real time.
But when you are about to hit “Publish” to bring your content to life, there is no going back for some things: you have probably linked all your social networks to your blog so when you publish your post it gets posted automatically in Facebook, Twitter, Google Plus, Linkedin, etc.
A while ago I read Optimize, a book by Lee Odden. Odden talks about the importance of not only defining your audience demographically, but psychographically, aka life style. What Odden calls a “Persona”. (His definition is more complete and really justifies reading his book, which I truly recommend).
As an editor, I try to understand SEO so my content can compete in the online world. And everything about SEO seemed pretty easy to grab so far. Until I heard the word “Algorithms”… tha one seemed to push me back, reminding me that I am not a geek and I do not belong in the geek world. So one day I sat at my desk determined to conquer the concept. I was ready to go back to Math and deep dive in Algorithms, whatever those might be.
A friend blogger asked me the other day about Klout, a measure for social media success. She was curious because she is expanding her use of social media.
If I google Klout negative reviews pop up first. They say it is not reliable and it is slow to see performance improvemente over time. They also critize Klout’s algoritms. The truth is that there are more and more clients out there who rely on Klout to make decisions about providers.