SEO experts do not often tell you about some SEO issues that are key to the content creation process and everything that surrounds it because they are not in your shoes. This is your homework:
1. Be authentic
SEO is not a game. Authenticity is the real game. Create good content that feels authentic, honest with the brand you align with. It is really a game of knowing your audience and giving them exactly what they need, the way they need it. Make your content relevant.