Tag Archives: online writing

A users’ world: How SEO is changing writing

Updated June 13, 2015.

As journalists, we used to write impacting titles… informative titles… creative title!. Part of your title intended to impress the reader, delight yourself and prove your writing skills.

Now, if you are an online writer, the approach is completely different: When you think about a title, your first thought is “Will someone use this word in a Google search?”

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Writing SEO Friendly Titles in Spanish

Where are all those creative titles gone? Is natural search destroying creativity?

The media have many more competitors now, readers are less loyal and more globlal. How to adapt to new times and all those platforms?

Don’t go too long. Don’t go too creative. Praise the nouns.

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