Tag Archives: online language

A users’ world: How SEO is changing writing

Updated June 13, 2015.

As journalists, we used to write impacting titles… informative titles… creative title!. Part of your title intended to impress the reader, delight yourself and prove your writing skills.

Now, if you are an online writer, the approach is completely different: When you think about a title, your first thought is “Will someone use this word in a Google search?”

...read more