Tag Archives: Marketing to Hispanics

Is there a 4th generation of Hispanics?

photo credit: Victor L Antunez via photopin cc
photo credit: Victor L Antunez via photopin cc
I think Marketing is my new passion. As a journalist, I have been struggling to understand the Hispanic audience for years, and the other day, while attending a conference at the Commonwealth Club in San Francisco I could put more pieces together.

Not that I solved the puzzle, but I could identify the layers Jake Beniflah, the Executive Director for the Center of Multicultural Science was talking about.

...read more