Tag Archives: marketing para hispanos

English, Spanish, Spanglish: How to reach Hispanics

Are you willing to understand Hispanics beyond stereotypes? Marketers know US Hispanics are shifting the population patterns, but they are not sure how they should approach them.

“So how do you suggest we use Spanglish. What examples can you provide?”

Wholly guacamole. Up to that moment I had never thought of Spanglish as a language marketers would use. Nobody who is a linguist, writer, translator that I know would ever use it on paper because it is a street language. But this brand was waiting for an answer.

...read more