Tag Archives: knowing your audience

Mobile sets new priorities for content management

I went from newspapers and magazines, which allow your eye to wander up and down, and sideways, and choose among several stories, to TV. TV has that vertical pattern with one story after another, and another. You are carried through a whole newscast and the broadcast editorial team needs to find a flow that is appealing enough so you won’t click away (this is why broadcast guys are the best at teasing stories).

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