Tag Archives: immigrants

Why we need media in Spanish

losspartans_cropped“Well, guess what: now Hispanics read more English”, said my friend when I mentioned I was writing this blog post. Every time I mention the Hispanic audience I receive a comment like this.

Clients ask why they should advertise in Spanish if Hispanics consume English media. And I always have the same reaction: “Who are we talking about? There are different types of Hispanics in US. Who do you want to target?”

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Is there a 4th generation of Hispanics?

photo credit: Victor L Antunez via photopin cc
photo credit: Victor L Antunez via photopin cc
I think Marketing is my new passion. As a journalist, I have been struggling to understand the Hispanic audience for years, and the other day, while attending a conference at the Commonwealth Club in San Francisco I could put more pieces together.

Not that I solved the puzzle, but I could identify the layers Jake Beniflah, the Executive Director for the Center of Multicultural Science was talking about.

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