Tag Archives: hispanics marketing

6 myths about U.S. Hispanics

I have been hearing all these excuses whenever it comes to include Hispanics in content and sales programs. The most recent (“they are poor”…) is the reason why I am writing this. These myths hide a lack of knowledge at understanding, targeting and delivering content to a population that is quickly outgrowing other demographic groups. Here are the numbers that prove these myths wrong.

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