I see some trends that make me wonder how social is social media. Old habits from the beginning of the social media era or the need for monetization, ROI and conversion have taken things a little bit out of proportion.
Here, some examples of what I see as not-so-social media:
1. Being just sales oriented
I buy online or at the store. Social media has space for ads, but a Facebook page or a Twitter account should offer more than that, something like an arena for fun content, relevant information and a community of people to interact with a brand. Content marketing is key to show your audience that you care about the same things they care. You care about them, you are involved in great causes.