Tag Archives: cultural assimilation

Why we need media in Spanish

losspartans_cropped“Well, guess what: now Hispanics read more English”, said my friend when I mentioned I was writing this blog post. Every time I mention the Hispanic audience I receive a comment like this.

Clients ask why they should advertise in Spanish if Hispanics consume English media. And I always have the same reaction: “Who are we talking about? There are different types of Hispanics in US. Who do you want to target?”

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