The blogosphere is changing fast. Many blogs have turned into powerful media thanks to brands’ attention, loyal readers and new web designs. Most importantly, bloggers have discovered new ways to approach their audience and smartly compete for attention. They do most of the 10 things that follow to succeed.
Writers are the kings of style, Journalists don’t fear the blank white page and Bloggers -good bloggers- are great strategists. They are talented agitators of the global audience in the social media battlefield. These are the 4 strategies that make it happen.
1. Bloggers don´t just write. They´re on a mission
A blogger -a good blogger- does not always write because he is passionate about writing and wants to open his heart to the masses. They have a clear purpose before they start typing.
Just like archeologists brush the sand of a newly found fossil and the more they brush the more they can see the whole shape, after three years of blogging and reading posts I found what makes it so different to other types of writing for me. These are three core differences:
One of the beauties of working online is being able to go back to your piece of content and correct, change, improve it as many times as you want. And do it in real time.
But when you are about to hit “Publish” to bring your content to life, there is no going back for some things: you have probably linked all your social networks to your blog so when you publish your post it gets posted automatically in Facebook, Twitter, Google Plus, Linkedin, etc.
Most people love blogs because they are a very easy way to express yourself through what you are or what you love to do. We all are the media now and your voice can be heard out loud. But playing the game is like opening a pandora box. Here is some help for starters.
Blogging takes time, needs a purpose and will put you on the online media track: