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How engagement changed my writing

photo credit: The Hamster Factor via photopin cc
photo credit: The Hamster Factor via photopin cc
“Engagement” is the new word for anyone who is in the field of communication. Wether it is Journalism, Marketing or Social Media, engagement is the new frontier, the new set of tricks you use to keep your audience loyal.

Engagement happens mainly through a social platform. It is about starting a conversation around an idea, rather than just communicating the idea. It is multidirectional communication.

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