Tag Archives: bilingual

Why many won´t say they speak Spanish

photo credit: roboppy via photopin cc
photo credit: roboppy via photopin cc
When I read that Hispanics use English more and more I get a little defensive. As any other immigrant group, Hispanics tend to blend into the new culture over time, but let´s not push it: Spanish has already too many challenges to survive in this country.

When my 5 year old daughter was placed in an English learners program because she did not speak a word of English I never paid attention to those friends who advised me not to disclose that we spoke Spanish at home. I happily and proudly stated every year that we were Spanish speakers. Then, my second child was born.

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Why we need media in Spanish

losspartans_cropped“Well, guess what: now Hispanics read more English”, said my friend when I mentioned I was writing this blog post. Every time I mention the Hispanic audience I receive a comment like this.

Clients ask why they should advertise in Spanish if Hispanics consume English media. And I always have the same reaction: “Who are we talking about? There are different types of Hispanics in US. Who do you want to target?”

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