Writers are the kings of style, Journalists don’t fear the blank white page and Bloggers -good bloggers- are great strategists. They are talented agitators of the global audience in the social media battlefield. These are the 4 strategies that make it happen.
1. Bloggers don´t just write. They´re on a mission
A blogger -a good blogger- does not always write because he is passionate about writing and wants to open his heart to the masses. They have a clear purpose before they start typing.
“Engagement” is the new word for anyone who is in the field of communication. Wether it is Journalism, Marketing or Social Media, engagement is the new frontier, the new set of tricks you use to keep your audience loyal.
Engagement happens mainly through a social platform. It is about starting a conversation around an idea, rather than just communicating the idea. It is multidirectional communication.
I tried many things to keep up with social media. I woke up one hour earlier every day, I used my one hour commute time and I stayed up until late at night sometimes in search of this holy grail: my Klout score.
My score was growing slowly. Not an influencer yet. My problem is that, being a journalist, I find it very difficult:
A while ago I read Optimize, a book by Lee Odden. Odden talks about the importance of not only defining your audience demographically, but psychographically, aka life style. What Odden calls a “Persona”. (His definition is more complete and really justifies reading his book, which I truly recommend).
The first time I started writing for a newscast, my News director told me: “When in doubt, go Mexican”. For years I thought this was a free pass to go wild on Mexican, which is something easy to fall on when you are in the rush of a daily newscast.
Going Mexican because the majority of the audience is from Mexico does not mean falling in a language that only Mexicans will connect with.