Category Archives: US Hispanics

Is there a 4th generation of Hispanics?

photo credit: Victor L Antunez via photopin cc
photo credit: Victor L Antunez via photopin cc
I think Marketing is my new passion. As a journalist, I have been struggling to understand the Hispanic audience for years, and the other day, while attending a conference at the Commonwealth Club in San Francisco I could put more pieces together.

Not that I solved the puzzle, but I could identify the layers Jake Beniflah, the Executive Director for the Center of Multicultural Science was talking about.

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Writing for the Spanish audience in the US

The first time I started writing for a newscast, my News director told me: “When in doubt, go Mexican”. For years I thought this was a free pass to go wild on Mexican, which is something easy to fall on when you are in the rush of a daily newscast. 

Going Mexican because the majority of the audience is from Mexico does not mean falling in a language that only Mexicans will connect with.

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