Are you willing to understand Hispanics beyond stereotypes? Marketers know US Hispanics are shifting the population patterns, but they are not sure how they should approach them.
“So how do you suggest we use Spanglish. What examples can you provide?”
Wholly guacamole. Up to that moment I had never thought of Spanglish as a language marketers would use. Nobody who is a linguist, writer, translator that I know would ever use it on paper because it is a street language. But this brand was waiting for an answer.
If you are a blogger, you are a digital media professional: a digital content provider, manager and strategist. I am sure you know some SEO, design. And I know you are a marketing pro by now.
Everyday new tools, add-ons, plugins are launched to make complex tasks very easy for the profane users. Very soon we will all be our own webmasters. In the other hand, there are still many functionalities that require to modify your CSS.
I am not a “one detail here and one there” person. I like simple and effective design and clean look. But I also love color, contrast and everything visual. These easy-to-activate plugins will make your site look good and well branded.
1. Favicons, the small logo that shows on your browser tab above your url. It is cute and helps users locate your site faster when many tabs are open or when you are in the top bar for favorites. 2. Floating mobile sharing buttons are nice and extremeley effective for those many readers who never get to the end of an article: make sure they “act” (share) before they leave!
The structure is shaping the content, McLuhan was right when he said “the medium is the message”. Blame it on social media, SEO or analytics, the truth is that digital media is having a tremendous impact in how content is done and perceived these days.
SEO, SEM are changing content
SEO, the new kid in town, threatens to limit creativity, quality, even the use of written language thanks to natural search’s very specific requirements: