Do you produce your own site? If you do and you are not a tech soul, meet FileZilla and two other guys who will help you get acquainted with your CSS so you can take your site to the next level.
CSS – Oh how I was trying to avoid this. I know some HTML but no CSS and I did not want to mess with my blog’s code. It in-ti-mi-da-ted me. But one day I needed to go beyond and I finally I had to face this monster while trying to create a subdirectory for a Spanish version of my blog (which in the end I didn’t since I found out that two separate domains, the option I have right now with Periodista Hispano was the best for SEO.)
The positive side is that this took me back to my FTP lessons and now I am able to do many more things in my blog. “Copy this in your root domain” or add this code to your CSS are not scary anymore.
I have access to my FTP through my web host but I find this tool an easier way to do it. I see many bloggers recommending FileZilla. It is free, installs in seconds and is very straight forward. If you don’t know CSS (just like me), make sure you follow good directions and be very careful not to delete anything in your code. If this happens, your site will probably disappear, so make sure you have backed it up (your web host can restore it but this is not guaranteed.)
What if you were not even being crawled? It happened to me. Once I installed the Moz Toolbar I saw that my page rank was 1 and when I went to my webmaster tools account I saw a message. Google dropped a line suggesting a site map, something I thought “others” would be in charge of (like my web host). Not quite.
There are several tools that will create a site map for you -for free or paying- although you can do it manually too. This tool worked very well for me: XML-sitemaps.com (although they only crawl 500 links for free.)
Using Filezilla (this is another of the many reasons why you need to know how to access your FTP in order to modify your CSS) you will upload your sitemap in the root domain, and then check that it is in there (You can also do it through your web host, but I find FileZilla very easy to use. Finally, you will submit to Google a url that will probably look like this your domain.com/sitemap.xml. And Google will confirm if this is a valid url.
Google Webmaster’s tools
At SMX Seattle in June 2014 Google’s head of Google web spam Matt Cutts said the search engine is making changes, trying to be more proactive giving websites clues about what was hitting them.
They have added an inbox to the webmaster accounts to drop suggestions or alerts. They will also make a white list of those sites who practice fair SEO but are still hit by changes in the algorithms for reasons like undetected spam.
This makes Google Webmaster your new best friend. Keep in touch, listen carefully, and learn how to make the most out of it in order to be in good standing with the lord of the doodles. They have tutorials and guides, so have a blast.