My 9 easiest and most useful web tools

These are some of the most useful tools, programs or codes that I use everyday because they make my life easier. They are easy to use and most of them are free.


1. Snagit – Is there anything more frustrating than trying to use the print screen button? Snagit allows you to pick the portion you need from a page, edit a little bit to add remarks or notes, and paste it on an email or an office doc (word, ppt). It used to be free, but you can find free alternatives in the web. Great for tutorials.

2. Gimp – A free image editor that will allow you to resize pictures, add text to them, create a color canvas to frame them, and more. Gimp follows the layer system, meaning that every time you apply something new you need to save and reopen. You can download it here.

3. Pixel ruler – Very useful for measuring pictures. Sometimes a system will ask you for an exact measure and you want to know if what you have at hand fits. Or you want to make sure that your title won’t be broken in a Google search (Read Why Size Matters for SEO). You can download the pixel ruler here. It will be in your desktop and when you click on it, it will appear as a virtual ruler. Very easy to use.


4. Google Adwords: It allows you to know how many people look for a keyword by country and language. The goal is to see which keywords you should choose to make your content more “natural search friendly”. It will tell you also if many websites are “competing” for the same keyword to rank first in a search.

5. Similar to Adwords, easier to access and with language options. But you cannot combine countries yet (you cannot ask for Spanish in all countries or several countries to see which option is more global). The good thing about übersuggest is that it really goes deep at showing the most popular link variations of a keyword, for link building. Every time you add a word to that keyword to make it more precise, it will give you many link possibilities.

Google Search

6. Google Search: You can use it as a calculator that will even give you measurement equivalents: just write 7 kilos in pounds, or 180 Fahrenheit to C and you will have the result right away. Specially useful when you try to localize or globalize by making a single piece of content useful in many countries.

7. Google Search refined: Maybe you want to find something AND another thing in the same search query to be more precise. You can also search for one keyword OR another one to double your chances. Or, you may want to have results on “Bebé” meaning “Baby” in Spanish, and not the fashion brand. In this case you will write you keyword minus (“-“) minus that meaning: Bebé -clothing so you don´t bring the fashion brand into the query. Hubspot has more of these

Basic HTML

8. Code for links: Although you can link to content just by copying and pasting an url in a box, knowing this code will open a world of possibilities for you, allowing you to bring whatever content exists in the world wide web to some online content you are creating.

<a href=””>yourtext</a>

9. Color code. I like to use w3schools as a reference for anything html, but there are many free, reliable and easy to use sites for hexadecimal color codes or hex codes

It is a very simple code. Let’s say we chosse color dark Cyan from the chart, whose hex code is 008B8B:

<span style=”color:#008b8b;”;>I like to call it Vintage Blue</span> and this is how it will look: I like to call it Vintage Blue.

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Clarisse Céspedes

Journalist and Content Strategist. SEO, sponsorships and video. Follow me on Facebook and @ClarisseCespede.

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