I was checking my blogs while waiting for a conference when I started sweating: I had just installed the Moz Toolbar to see my page ranking and I was seeing “Page Authority:1″. Zero. Nada. How did this happen? I checked my other blogs and everything seemed normal. How come the blog I put more effort into had been penalized?
Plugins and widgets add functionality to your blog. They are easy to search, upload and use, and best of all, there are tons of free plugins and widgets out there. The following are critical to keep my wordpress site running, provide good customer experience and keep me out of trouble with search engines.
TV writers spend a good time promoting upcoming newscasts so the audience tunes in later or stay tuned. They are the best at teasing stories because TV is a very competitive environment: nothing is easier than changing channels.
The internet offers a similar environment now, with so much content competing for the same keywords and reader´s short attention span.
Do you produce your own site? If you do and you are not a tech soul, meet FileZilla and two other guys who will help you get acquainted with your CSS so you can take your site to the next level.
CSS – Oh how I was trying to avoid this. I know some HTML but no CSS and I did not want to mess with my blog’s code. It in-ti-mi-da-ted me. But one day I needed to go beyond and I finally I had to face this monster while trying to create a subdirectory for a Spanish version of my blog (which in the end I didn’t since I found out that two separate domains, the option I have right now with Periodista Hispano was the best for SEO.)
Whatever you do with your site your main priority is to keep it up and running. After working so hard to create great content it would be a shame if nobody was able to read it either because it takes a minute to load or -even worse- it cannot be found.
There are three major issues that could lead you to a catastrophy if you leave them unattended, the good news is they can easily be avoided. Below you will find tools to fix them on your own and for free -or almost.