Great content strategy tools

If you create digital content for profit, if you have a mission and a goal for every post, article, infographic, video or photo gallery you create, these are tools you should take a look at.

Content strategists need to use and master both if they want to successfully compete for digital attention next year because social platforms like Facebook and Instagram will not make it any easier. Start your engines.

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The 10 commandments of successful bloggers

The blogosphere is changing fast. Many blogs have turned into powerful media thanks to brands’ attention, loyal readers and new web designs. Most importantly, bloggers have discovered new ways to approach their audience and smartly compete for attention. They do most of the 10 things that follow to succeed.

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English, Spanish, Spanglish: How to reach Hispanics

Are you willing to understand Hispanics beyond stereotypes? Marketers know US Hispanics are shifting the population patterns, but they are not sure how they should approach them.

“So how do you suggest we use Spanglish. What examples can you provide?”

Wholly guacamole. Up to that moment I had never thought of Spanglish as a language marketers would use. Nobody who is a linguist, writer, translator that I know would ever use it on paper because it is a street language. But this brand was waiting for an answer.

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Why bloggers (yes, you!) should code

Léelo en Español

If you are a blogger, you are a digital media professional: a digital content provider, manager and strategist. I am sure you know some SEO, design. And I know you are a marketing pro by now.

Everyday new tools, add-ons, plugins are launched to make complex tasks very easy for the profane users. Very soon we will all be our own webmasters. In the other hand, there are still many functionalities that require to modify your CSS.

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My top 10 tips to start a blog

These are not the most regular tips. They go an inch deeper because I know you are smart enough to find out the very simple basics on your own as you go.

Take some as warnings as fixes to these can come with a long trail of complications, especially if you produce your own blog. So it is important to think carefully when you take your first steps.

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A bilingual blog on global media